NEWS AND PRESS

Rice to the Occasion

Minute® Rice Challenges Consumers to “Rice to the Occasion” in Recipe Contest

Industry Leader in Instant Rice Category Invites Homecooks to Share
Favorite Quick-Cooking Recipe through September 5, 2016

HOUSTON (August 15, 2016) — Through September 5, Minute® Rice is hosting the “Rice to the Occasion” Recipe Contest. The contest, as seen in the August issue of Food Network Magazine, invites homecooks to enter their favorite quick-cooking recipe using any Minute Instant Rice product for a chance to win a High Performance Blender, a year’s supply of Minute Rice, and a chance to be featured in Food Network Magazine. Entrants can submit recipes at http://www.foodnetmag.com/minute-rice-recipe-contest.

“A variety of recipes for any meal of the day can be created using Minute Instant White Rice, Whole Grain Brown Rice or Multi-Grain Medley as an ingredient. Consumers using Minute Rice can really get creative,” said Paul Galvani, Senior Vice President of Marketing, Riviana Foods Inc., the makers of Minute Rice. “We’re excited to see what breakfast, lunch, dinner, snack and even dessert recipes people submit.”

The recipe submissions, which will be judged by Johanna Mirprui, blogger and food personality of Momma Cuisine, and the Minute Rice test kitchen team, will be scored on simplicity, creativity and originality, appearance and overall taste and flavor. One Grand Prize winner will receive a High Performance Blender and a year’s supply of Minute Rice. Additionally, the winning recipe may be featured in Food Network Magazine. One Runner-Up will receive one $250 e-commerce gift card, and one second Runner-Up will receive one $100 e-commerce gift card.

To learn more about the “Rice to the Occasion” Recipe Contest, including the Official Rules, please visit http://www.foodnetmag.com/minute-rice-recipe-contest. Valid entries have been accepted since 12:01 a.m. Eastern Time on August 2, 2016, and will continue to be accepted until 11:59 p.m. Eastern Time on September 5, 2016.



For more information about Minute Rice products and recipe ideas, visit minuterice.com or join the conversation on Facebook, Pinterest, Instagram and Twitter.  

About Minute® Rice and Riviana Foods Inc.
Riviana Foods is the largest processor, marketer and distributor of branded and private label rice products in the United States with well-known brands as Minute®, Success®, Mahatma®, Carolina®, River®, Water Maid®, Gourmet House®, Blue Ribbon®, Wonder®, Comet®, Adolphus®, and RiceSelect®. Based in Houston, Texas, Riviana is a wholly-owned subsidiary of Ebro Foods, S.A., a leading Spanish food company.

Ebro Foods’ other subsidiary in North America, New World Pasta, is one of the largest branded dry pasta manufacturer in North America and is headquartered in Harrisburg, Pennsylvania. New World Pasta has leading brands such as Ronzoni®, Creamette®, Skinner®, San Giorgio®, Prince®, Catelli®, American Beauty®, No Yolks®, Wacky Mac® and Light & Fluffy®.

About Food Network Magazine
Food Network Magazine is the best-selling epicurean title on newsstands, appealing to food lovers of all ages and culinary abilities, offering accessible recipes and tips, and unprecedented access to America’s favorite culinary stars. Every issue showcases great kitchen tools, food products, new restaurants and a behind-the-scenes look at some of the network’s most popular shows. Food Network Magazine is a joint venture of Food Network (www.foodnetwork.com), a unique lifestyle network distributed to more than 100 million U.S. households, and Hearst Magazines. Hearst Magazines is a unit of Hearst, one of the nation’s largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching 78 million readers (Spring 2016 MRI/GfK at 79.5 million) and 54 million site visitors each month (comScore).
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